I was reading my Quora stream and read a comment by a smart guy that I follow, Scott Berkun, author of three excellent books, Making Things Happen, The Myths of Innovation, and Confessions of a Public Speaker.. Scott answers the question “Why has Microsoft seemingly stopped innovating” is his usual, very insightful, no-BS way: I [...]
Forrester analyst Nigel Fenwick asks, “When Did Marketing Become A Dirty Word?” “…today’s marketers focus on creating an effective process to identify changing customer needs and deliver customer value (in most cases at a profit). That’s something CIOs have been trying to do since the first data processing groups were established in the 70’s. “ I [...]
Continually successful Research, Development, and Implementation requires rules and processes, with business appropriate goals. But if I am pressed to choose which is most important, I would offer that the rules are most critical. In the teams that I lead, you can ask the newest member and they can recite the rules. Why? Well, it’s [...]